These images were created as part of a vignette series for use across CUNA Mutual Group enterprise brand collateral. The Regent Cuts barbershop services downtown Madison, Wis.
As part of a broader corporate brand overhaul CUNA Mutual Group adopted an updated portraiture style, which I spearheaded from scheduling to shooting.
In an effort to develop a library of proprietary stock photography for internal and external communications products, I was hired by CUNA Mutual Group to document employees in their everyday work environments over the course of several months.
On Martin Luther King Jr. Day, CUNA Mutual Group employees spent the day engaged in volunteer activities in the greater Madison, Wis. community and across the company’s campus. I traveled to various volunteer sites to document employees in action.
